Karen Quinn

With two decades of experience across pensions, financial services, and travel, she’s helped businesses navigate complexity, launch standout propositions, and connect more meaningfully with their audience. Whether decoding behaviour, sharpening positioning or aligning teams, Karen brings structure before storytelling – making sure strategy and planning come first, so execution actually delivers.

She founded Untamed Marketing in 2020 to do things differently – starting with strategy, not tactics. Less noise, more clarity. Fewer gimmicks, more grounded thinking. In 2024, she joined forces with Shula PR & Policy to form Untamed Consulting, combining strategic marketing with wider policy and engagement expertise to drive meaningful change.

Her approach is shaped by her in-house roles at The People’s Pension and ITM – and also by her earlier years in travel (at Kuoni and The Apartment Service), where analysing trends, refining messaging, and adapting fast were part of the everyday. For her, the best strategies are those that can work across any industry terrain and that always start with the customer.

Beyond work, her most important (and energetic) role is being mum to three inspiring and highly spirited children. She’s happiest by the sea – preferably with a good playlist, a smoky beach BBQ, and a cold gin in hand.