Policy, PR & advocacy
Shaping conversations and driving change
Policy, PR & Advocacy isn’t about chasing headlines or reacting to every news cycle. It’s about clarity, credibility, and influence. We help you shape the agenda, prepare for the moments that matter, and build lasting visibility with the key people.
Our focus: equipping you with the strategies, frameworks, and relationships that put you in control – from influencing regulation, to guiding media narratives, to preparing for crises before they hit.
Overview
Policy & regulatory strategy
Stay ahead of change and act with confidence – shaping the conversation, not just reacting to it.
Media & thought leadership
Build visibility and credibility through smart media strategy, thought leadership, and journalist engagement.
Crisis communications
Train, plan, and prepare so your team can act with clarity and confidence when pressure hits.
Advocacy & stakeholder influence
Engage with regulators, policymakers, and industry bodies to shape outcomes.
Policy & regulatory strategy
Understanding the landscape is the first step to shaping it. We help you track shifts, anticipate challenges, and define positions so your business acts proactively, not reactively.
- Policy positioning – defining clear, credible stances on regulatory issues.
- Regulatory strategy – building plans that prepare you for what’s coming, not just what’s here.
- Risk & opportunity mapping – identifying where early action can create impact or avoid pitfalls.
We want to give you the confidence to engage in the debate – and influence its direction.
Media & thought leadership
We don’t do scattergun PR. Instead, we craft media strategies that build your reputation where it counts – in the pensions and financial services space.
- Annual media strategy – planning campaigns and visibility across the year, not week by week.
- Journalist engagement – building relationships with the writers, editors, and outlets that shape our sector.
- Thought leadership – creating credible content and opinion pieces that showcase expertise and spark debate.
Our aim is to get you to the point where you’re noy reacting to the news – you’re part of shaping it.
Crisis communications
When the pressure hits, clarity and confidence matter most. We make sure you’re ready.
- Training & workshops – preparing spokespeople with realistic scenarios and message rehearsal.
- Crisis comms plans – frameworks and escalation protocols tailored to your risks.
- Rapid response tools – holding statements, Q&As, and playbooks to keep you consistent under pressure.
So if the spotlight turns on you, you don’t freeze, you lead.
Advocacy & stakeholder influence
Influence doesn’t happen by accident. We help you build meaningful, long-term relationships with the people who shape your operating environment.
- Stakeholder engagement – mapping, connecting, and maintaining relationships with regulators, policymakers, and industry bodies.
- Campaigns & lobbying – designing targeted initiatives that make your voice heard.
- Industry participation – joining debates and forums that drive measurable outcomes.
Advocacy done right means being trusted, heard and respected in the rooms that count.
Other services
We collaborate with companies and people who want to do things differently. If that’s you, let’s talk.
Where strategy
shapes creativity
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