News & Opinions

What we’re doing, thinking, and noticing in the world around us.

Teenage takeover

Teenage Takeover #3

Luke & Jess get under the skin of the gender pensions gap and their te…

Teenage takeover

Teenage Takeover #2

Luke & Jess take a look at the Martin Lewis pension special! And here’…

Teenage takeover

Teenage Takeover #1

We’re Luke and Jess. We’ll be writing about pensions once a month – fr…

Opinions

Communications (alone) ain’t marketing

Marketing is so much more than pretty pictures and social media! It’s…

Opinions

KYC and knowing your customer – not the same thing…

When marketers talk about knowing your customer they mean more than ge…

Opinions

Love it or hate it…?

Whichever side of the love hate marketing divide you sit on… one thi…

Opinions

It’s time to start your marketing plan!

Marketing planning takes time. But you must make time to start the pro…

Opinions

Influencing behaviours

Can marketing and communications alone turn inertia into engagement? W…

Opinions

Why is branding so bloody hard to get right?

Rebranding is notoriously bloody hard. It takes a long time and usuall…

Opinions

Putting customers first

Customer and user experience are key focus areas for consumer giants,…

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