ACHIEVE YOUR GOALS WITH A WINNING STRATEGY
Strategic marketing is more than just communication; it's the bedrock to build business success. We look at the whole business through a marketing lens – integrating deep business analysis, customer insights, product innovation, and competitive intelligence to drive sustainable growth and long-term success.
Making waves
Proper marketing is about making informed decisions that shape the very essence of your business – so that your strategy is anchored in a solid understanding of your customers. We’ll look at the wider business landscape:
Analyse your business
Define your propositions
Understand your customers
Know your competitors
A bit more detail...
- Analysing your business: We dive deep into your business, processes, successes and failures. This forms a blueprint for your strategy, to make sure every move flows seamlessly with your broader objectives.
- Understanding your customers: Steering business growth always starts with understanding your customers. We plunge into their behaviours, motivations and hesitations – to help your propositions resonate directly with them.
- Developing your propositions: The vessels of your brand’s promise… we refine and evolve them to make sure your solutions stand out and stay afloat with your target audience.
- Knowing your competitors: Treading water is not an optimal option; navigating competitive currents means understanding your customers’ alternative choices; so you know how to position yourself and why.
How we can help
- Market positioning… using sharp insights to help you strengthen your position.
- Integrated marketing strategy… so that every element flows together seamlessly.
- Ongoing effectiveness… keeping you agile through a cycle of continuous improvement.
TESTIMONIALS
WHAT PEOPLE ARE SAYING
Karen has a strong understanding of the pensions market and is able to deliver clear, concise messages to the industry’s audiences. In addition, she has a good relationship with the media and is a pleasure to work with – a very strong ambassador to any brand lucky enough to work with her.
Jonathan StapletonEditor-in-Chief, Professional Pensions
I worked with Karen for a challenger pension company who took a large share of the automatic enrolment market. She is an excellent strategic marketer, totally customer driven whether through a B2B or D2C medium. Always driven by the end customer and making their relationship and journey with a business as easy as possible. I would definitely work with Karen again and hope I will do soon again.
Catherine LewisDirector, CJL Marketing
Karen doesn't play at marketing - if she's involved, it's authentic, considered and impactful. She combines her experience across the breadth of the pensions world with her pure marketing acumen, which in itself is a rare combination. Add to that an unwavering passion for focussing on benefits to the audience, and the result is high quality content that consistently hits the mark.
Matt DoddsDirector, ITM