ACHIEVE YOUR GOALS WITH A WINNING STRATEGY

Strategic marketing is more than just communication; it's the bedrock to build business success. We look at the whole business through a marketing lens – integrating deep business analysis, customer insights, product innovation, and competitive intelligence to drive sustainable growth and long-term success.

Making waves

Proper marketing is about making informed decisions that shape the very essence of your business – so that your strategy is anchored in a solid understanding of your customers. We’ll look at the wider business landscape:

Analyse your business

Define your propositions

Understand your customers

Know your competitors

A bit more detail...

  • Analysing your business: We dive deep into your business, processes, successes and failures. This forms a blueprint for your strategy, to make sure every move flows seamlessly with your broader objectives.
  • Understanding your customers: Steering business growth always starts with understanding your customers. We plunge into their behaviours, motivations and hesitations – to help your propositions resonate directly with them. 
  • Developing your propositions: The vessels of your brand’s promise… we refine and evolve them to make sure your solutions stand out and stay afloat with your target audience.
  • Knowing your competitors: Treading water is not an optimal option; navigating competitive currents means understanding your customers’ alternative choices; so you know how to position yourself and why.  

How we can help

  • Market positioning… using sharp insights to help you strengthen your position. 
  • Integrated marketing strategy… so that every element flows together seamlessly.
  • Ongoing effectiveness… keeping you agile through a cycle of continuous improvement.

 

TESTIMONIALS

WHAT PEOPLE ARE SAYING

Jonathan Stapleton

Karen has a strong understanding of the pensions market and is able to deliver clear, concise messages to the industry’s audiences. In addition, she has a good relationship with the media and is a pleasure to work with – a very strong ambassador to any brand lucky enough to work with her.

Jonathan Stapleton
Editor-in-Chief, Professional Pensions
Catherine Lewis

I worked with Karen for a challenger pension company who took a large share of the automatic enrolment market. She is an excellent strategic marketer, totally customer driven whether through a B2B or D2C medium. Always driven by the end customer and making their relationship and journey with a business as easy as possible. I would definitely work with Karen again and hope I will do soon again.

Catherine Lewis
Director, CJL Marketing
Matt Dodds

Karen doesn't play at marketing - if she's involved, it's authentic, considered and impactful. She combines her experience across the breadth of the pensions world with her pure marketing acumen, which in itself is a rare combination. Add to that an unwavering passion for focussing on benefits to the audience, and the result is high quality content that consistently hits the mark.

Matt Dodds
Director, ITM
Let's work together
We’d love to put the wind in your sails with our joined-up thinking, customer-first focus and hands on experience. Drop us a line and let’s have a chat…
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