MarComms Fit

Detox

All about looking at what content you already have, understanding your audience, and mapping all the touchpoints along your customers journey.

Kick-start

Focus on setting goals, defining and refining your brand and the key benefits you bring to your customers. Look at your messages with fresh eyes and consider whether they’re still relevant.

Strength

Campaigns can focus your efforts in specific areas, to specific audiences using the variety of channels available. Using and measuring results can provide valuable insight into your customers.

Stamina

You need a regular stream of interesting and valuable content to keep your customers engaged. Recycling content from campaigns and long-form copy can provide evergreen content year-round.

Creating a holistic approach to marketing and communications

The key to a winning and relatable strategy is to look at your marketing bases holistically. That’s focusing on your high level, macro-objectives whilst being in the detail of your micro deliverables. It can sound all a bit preachy, idealist and unachievable – in reality you have balancing budgets and juggling resources to contend with – we get it! But the trick is to break everything down into manageable sections.

Here’s an overview of touchpoints for you to consider – of course there’s more than this – like measuring, monitoring, reporting, budgeting, resourcing etc. But understanding how everything connects and works together helps you deliver value.

Brand

Your brand is bigger than any individual product or service – your brand makes you memorable and creates expectations, it brings everything to life. The consistency created by brand is what makes you believable.

Content

Use your content to answer questions and drive conversations. Content marketing places you firmly as the expert and aims for continual reach and engagement. When consistently done well, your content will drive the top of your sales funnel without a sales pitch.

Campaigns

Short sharp bursts of focused marketing activity across multiple channels – and probably where your sales team will want to be most involved! With one desired action promoted across your campaign these are one of the most measurable areas of marketing.

Operational

Your operational communications really build your reputation, and your reputation feeds your brand. Whizzy marketing will create engagement, but this is about ongoing delivery and customer satisfaction. Consistency in your messaging, language and layout is only part of it – ease of interaction and timing are also key.

Digital

Your website, social media, search engine optimisation, pay per click, analytics and interactive content all need to hang together to maximise your online presence. But much like your operational communications – make the journey and experience easy for your customers. Using the tools and interactions between different digital channels can create a very effective marketing journey.

What if it's still too big to tackle?

You might be struggling with how to begin, where your time and budget is most wisely invested, and how to create plans and put them into action. If you're not a marketer, it can be quite overwhelming! And even as a marketer, sometimes there just isn't enough hours in the day!

We love planning, but we can also relate to the pressures of delivery.

We'd like to help you. Just drop us a line, we can have a chat and help you work out the best way forward.

Let's chat...